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March 29, 2014
 
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Adobe
  News 
Flipkart plans to launch an advertising program that sellers can use to promote its products on the e-commerce website
MediaNama.com
This ad program can help Flipkart create an alternate source of revenue for the website, while increasing the amount of time sellers might spend on Flipkart. It is not clear what model Flipkart will use for the program, but it is worth noting that it already displays ads on the product description pages. Facebook Twitter Linkedin Email

Small goes big online! Retailers are doing brisk business with the help of the Internet - Daily Mail
Small goes big online! Retailers are doing brisk business with the help of the Internet
Daily Mail
'Best option' But is e-tailing just a passing trend? Arvind Singhal, chairman and managing director of Technopak, says, "Unlike the West, the Indian retail market is primarily made up of small Indian retailers; for whom e-tailing is the best option for several reasons. Facebook Twitter Linkedin Email

Myntra partners with Harvard University to sell its exclusive apparel line in India from August this year
FashionUnited India
Through this partnership, Myntra will launch Harvard exclusively in India with a strong knits line of sweatshirts, Polos, tees, track suits in the first phase. In the second phase, Myntra will introduce a line of on-campus wear or smart casuals. Facebook Twitter Linkedin Email

E-commerce firms' advertising spends touch 75 cr from a measly 10 lakh earlier, focus on brand recall value, attract talent & investors  - Economic Times
E-commerce firms' advertising spends touch 75 cr from a measly 10 lakh earlier, focus on brand recall value, attract talent & investors
Economic Times
While the primary objective is the build the brand and create top of mind brand recall value, industry observers say e-commerce companies also use television commercials to attract talent and investors. Facebook Twitter Linkedin Email

Google opens an academy for web analytics as more marketers get into the deep water with detailed web data
Internet Retailer
"A lot more people are getting into analytics and they are not programmers, they are marketing people," says Justin Cutroni, Google Inc.'s Google Analytics evangelist. "Analytics may not be their primary function, but they need to understand the data to make decisions." Facebook Twitter Linkedin Email

Dubai E-Commerce Site Souq.com Gets $75 Million Investment From Naspers
Forbes
Naspers now owns a 36% stake in the business. But this is not the first time the Cape Town-based company has invested in Souq. Facebook Twitter Linkedin Email

MobiKwik partners with redBus to enable users to pay for ticket reservations via mobile wallet
VC Circle
"We are looking to help merchants boost the shopping experience, especially on mobile. The MobiKwik wallet is designed to deliver a fast checkout experience, irrespective of the merchant or channel," said Bipin Preet Singh, founder and CEO, MobiKwik. Facebook Twitter Linkedin Email

Gurgaon firm faballey.com founded by Tanvi Malik and Shivani Poddar cashes-in on trend-centric fashion  - Economic Times
Gurgaon firm faballey.com founded by Tanvi Malik and Shivani Poddar cashes-in on trend-centric fashion
Economic Times
"We target professional women in their early to mid-twenties, who are living in metros and Tier 1 cities. These women have a keen interest in fashion, an evolved taste, and the willingness to experiment with style and take fashion risks. " says faballey.com founders. Facebook Twitter Linkedin Email

  Trends 
The 10 Best Places Ecommerce Entrepreneurs Go To Find Product Ideas
Shopify
Aimlessly searching online will only get you so far so we have compiled a list of the best resources to give you direction and get you started. Facebook Twitter Linkedin Email

How to Build an Email List that Builds Your Ecommerce Business
Shopify
How can you get that traffic into your funnel and convince people to give you their email address? And then how can you effectively build a relationship with them until they remember you, want your product, and pull out their credit cards? Facebook Twitter Linkedin Email

What Happens When 3 Friends Work to Make the Perfect Custom Shirt and Bring Manufacturing Back to America
Shopify
After recognizing that custom tailoring was primarily the domain of 60-year old wealthy men walking around with their noticeable bellies, they saw a market opportunity for a slimmer, tailored, button up shirt for those who cared about the quality and design of their clothes, and where they were manufactured. Facebook Twitter Linkedin Email

How to Successfully Close the Deal on Your First Pop-Up Location
Shopify
In this post, we'll look at some of the practicalities around doing a pop-up and outline some next steps to help turn your quest to give physical retail a shot into a reality. Facebook Twitter Linkedin Email

The Malcolm Gladwell Guide to Starting a Business: Lessons From Impressionists, IKEA, and Goldman Sachs
Shopify
It features the roundup of interesting stories and psychology research that we've come to expect from Gladwell. David and Goliath gives plenty of examples of how qualities we perceive as strengths may actually be vulnerabilities, and vice versa. Facebook Twitter Linkedin Email

  Insight 
The new face of supply chain The new face of supply chain
Accenture

Supply chain could just as appropriately be called an information chain. And a customer chain. And a financial chain. Facebook Twitter Linkedin Email


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