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Retail News, Insight and Jobs
May 5, 2013
 
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News - Headline, Apparel, Specialty News - Food, QSR Trends & Insight Retail Jobs for You scroll to the bottom

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  Insight 
Great merchandising is about understanding the audience- Jim Hollen- President RICH Ltd
Great merchandising is about understanding the audience- Jim Hollen- President RICH Ltd (Premium) - View Free Sample
In a candid interview with Point Of Purchase, Jim Hollen, President, RICH LTD; an international display, store fixture, and merchandising solutions company with solid production facilities and service capabilities talks about what it takes to be a successful long-term player in the industry, providing merchandising solutions rather than just displays to the clients. Facebook Twitter Linkedin Email

Research- Decoding Hypermart Shoppers (Premium) - View Free Sample
TNS along with Ogilvy Action and IIMA conducted a study at hypermarkets in 2011, with the intention of understanding shopper behaviour across 9 categories (Biscuits, Chips/ snacks, Breakfast cereals, Chocolates, Malt drinks, carbonated beverages, Toilet soap, hair care & Oral care) in a hypermarket. Read on to know more about the research findings . Facebook Twitter Linkedin Email

Getting down to the MT dynamics
Getting down to the MT dynamics (Premium) - View Free Sample
In earlier issues, Point of Purchase had explored and presented to you the visibility dynamics in the General Trade (GT) space. This month we explore MT and look at how various factors, including rising new challenges, the changing retail scenario, the new FDI policy and others affect brand visibility in this space. Facebook Twitter Linkedin Email

Experiential Marketing Is Key To Selling Daily Deals
Experiential Marketing Is Key To Selling Daily Deals (Premium) - View Free Sample
In just a year, Groupon India has sold more than 500,000 deal vouchers, done over 15,000 deals and worked with more than 5,000 unique merchants across the country. Facebook Twitter Linkedin Email

What Makes A Great Shopper Marketer
What Makes A Great Shopper Marketer (Premium) - View Free Sample
It's the beginning of the year and often this is a time for change. Survey after survey suggests that consumer goods companies are expanding their shopper marketing teams, and maybe there are lots of people out there considering a career in one of the fastest areas of the marketing arena. Facebook Twitter Linkedin Email

Festive delights to drive footfalls
Festive delights to drive footfalls (Premium) - View Free Sample
Popular retail brand Spencer's Retail Ltd conceptualised some smart and innovative activations in their outlets during the festive season. Point-Of- Purchase brings you the details. Facebook Twitter Linkedin Email

Carving a niche in a crowded space
Carving a niche in a crowded space (Premium) - View Free Sample
Emami today is a recognised name in the national FMCG market with multiple brands in personal and health care division. In a chat with Point of Purchase, N. Krishna Mohan, CEO- Sales, Supply and Human Capital and Naresh H. Bhansali, CEO, Finance, Strategy and Business Development, Emami Ltd, share their perspectives on the brand's shoppers, the role of retail and what keeps them ticking in this dynamic and competitive market. Facebook Twitter Linkedin Email

Adapting to general trade realities
Adapting to general trade realities (Premium) - View Free Sample
When it comes to positioning in the General Trade space, leveraging the strengths of this space while accounting for the huge potential offered by Modern Trade seems to be the approach of most brands as discovered by Point Of Purchase when we spoke to a few to understand their perspectives. Facebook Twitter Linkedin Email

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