Retail Reputations: A Risky Business
Today, you can find information in seconds through a simple Internet search that results in company-generated content, customer comments, and user reviews and ratings. All you need to do now is to pay attention to social media to hear a range of opinions and reviews about a specific retailer or brand. Retailers are striving for loyal customers and a shopping experience that satisfies customer expectations. As a consumer, you can research products, find out about return policies, general pricing, or service issues, but there's one important piece of information missing--can you trust the retailer's security and how they protect your information?