The Mandate For Multichannel Retail: Evaluating Supply Chain Models
Retailing has entered a new age and retailers can choose among six different supply chain models to operationally support seamless multichannel shopping experiences. In making this choice, each retailer will have to decide between independent and shared supply chains, and whether to build them internally or through outsourcing. These choices will depend on the retailer's overall value creation proposition. Each retailer has a distinctive "way to play" that combines a business model, customer expectations, and distinctive capabilities to set a strategy for driving growth, profitability, and long-term success.