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February 1, 2013
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News - Headline, Apparel, Specialty News - Food, QSR Trends & Insight
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  News - Food, QSR 








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  Insight 
Marketing Strategies Adopted By Retailers In Retail Store: A Case Study

Marketing Strategies Adopted By Retailers In Retail Store: A Case Study
IJRFM

Retailing includes all the activities involved in selling goods and services directly to the final customers for their personal and non-personal use. The research project deals with marketing strategies to be followed by retailers in retailing stores located in malls. The relevance of the study is based on the increasing mall culture in urban areas which attracts customers to buy merchandise from these stores.


Readymade Garments: A Study

Readymade Garments: A Study
DNB

The readymade garments industry is one among the globalised industries of the world. Readymade garments manufactured in India are well received in the overseas market and India has emerged as a preferred sourcing destination. India's environmental conditions have favored the textile industry including that of readymade garments.


100 Percent FDI In Single Brand Retail Of India: A Boon Or A Bane

100 Percent FDI In Single Brand Retail Of India: A Boon Or A Bane
IJMMS

One of the most important developments during the last two decades is the notable growth of FDI in the global economic landscape. This unprecedented growth of global FDI, from 1990, around the world makes FDI an important and vital component of development strategy in both developed and developing nations, and policies are designed in order to stimulate inflows of FDI. Perhaps, FDI provides a win-win situation to both host and home countries as well.


Growth Of The Indian Ethnic Wear Market

Growth Of The Indian Ethnic Wear Market
Technopak

The unorganized segment, which traditionally, and still largely, caters to the ethnic wear industry, has demonstrated steady growth over the past years and is set to grow further by 8.4% over the next decade from the present INR 61,679 crores, or USD 11.63 billion. Modern retail, especially large format retailers are ramping up their expansion plans across metros and tier I & tier II cities. This will contribute significantly to the growth of the Indian ethnic wear market.


BS Nagesh talks about how small retailers will gain with FDI
BS Nagesh talks about how small retailers will gain with FDI (Premium) - View Free Sample
FDI will benefit not only the modern retailers but also give a boost to small and traditional ones in a variety of ways.

EOSS is a double-edged sword
EOSS is a double-edged sword (Premium) - View Free Sample
Brands need to launch in-season promotions more aggressively to wean off consumers from their increasing addiction to EOSS.

Gaurav Guptas Magical Store Design
Gaurav Gupta's Magical Store Design (Premium) - View Free Sample
Gaurav Gupta, the youngest brand to participate in Couture Fashion week, recently opened an exclusive boutique at Emporio Delhi for its bridal wear collections. Lotus has brought the space to life with a 'futuristic and magical' feel, says Gaurav. Here he talks passionately about his creations, the new retail concept and future plans for his label.

How specialized can you get in Indian Retail
How specialized can you get in Indian Retail (Premium) - View Free Sample
Baby steps have been taken. Slowly but undoubtedly surely, super-speciality retail will make big leaps in the retail sector.

Is Franchising becoming the business model of choice in Indian fashion
Is Franchising becoming the business model of choice in Indian fashion (Premium) - View Free Sample
Fashion Franchising in India has emerged as a great business model offering numerous opportunities to expand businesses across different formats. Images BOF takes a sneek peek at some of the successful fashion franchise formats ranging from single to multi-brand retailing to Kidswear and Women Wear retailing.

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