Emergence Of Retailing Sector In India: Challenges And Opportunities
The Indian Retail Industry is ranked among the ten largest retail markets in the world. The attitudinal shift of the Indian consumer and the emergence of organized retail formats have transformed the face of retailing in India. With the sign of re-emergence of economic growth in India, consumer buying in the retail sector is being projected as a key opportunity area. As a consequence, Indian corporate houses are refocusing their strategic perspective in retail marketing with the idea of using resources optimally in order to create core competence and gain competitive advantage.