What's Driving Tomorrow's Retail Experience
Decades ago, retail was based on relationships: When people walked through the front door, the merchant personally greeted them and asked how they could help. Customers trusted the merchant to help them with what they needed and educate them about new items on the shelf. Over time, the personalized approach was lost and consumers no longer felt the same loyalty to the retailer. Today, retailers are working to enhance their shoppers' experience, knowing that at the same time customers have options to shop wherever and whenever they want, often without stepping inside a store.