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TradeBriefs Editorial

From the Editor's Desk

Here's how a smart field-to-fork network could revolutionise our food system

In May the EU revealed its new Field to Fork strategy, a comprehensive plan to overhaul food production at every stage to make it more resilient and environmentally friendly. Its success would make the EU a global leader in sustainability, helping to protect its food supply from threats such as climate change and pandemics. For that to happen, however, we need to see an even more fundamental change: a conversion of the current, fragmented tangle of food supply chains into a coherent and traceable supply network.

The Field to Fork strategy sets out a number of targets that it wants to achieve by 2030 - notably, to cut the use of pesticides by 50%, fertilisers by 20% and antimicrobials in farmed animals by 50%. On top of this, it wants organic farming to account for a quarter of farmed land within its borders and is calling on member states to cut, monitor and report on food wastage levels across the supply chain. This would ensure good quality food reaches more people at fair prices and in a more efficient way.

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Flipkart eyes Lee, Wrangler brand rights

India Business News: After buying a significant minority stake in Arvind Youth Brands, which owns the Flying Machine denim brand, Walmart-backed Flipkart Group is now in t


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Zomatrolled: Food delivery major Zomato is the latest to face the ire of Twitter trolls

The food delivery app responded to a retweet by actor Swara Bhaskar suggesting it stop advertising on TV news channels that fuel hatred...


Online shopping beyond Amazon, Flipkart: Scores of brands are taking their products directly to customers

If you thought the massive growth in online sales was limited to only Amazon and Flipkart, think again!


India moves to online shopping but gold, silver jewellery market still obsessed with visiting stores

While online sales have increased, its share of revenues remains insignificant at less than 5 per cent in the retail jewellery market.




Amazon layoffs several employees in prime air drone project: Report

New Delhi, E-commerce behemoth Amazon has fired several employees who were part of its Prime Air drone delivery project, Financial Times reported on Thursday.


What is the next phase of the e-commerce revolution?
What is the next phase of the e-commerce revolution?
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