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Etailing 2018

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TradeBriefs Editorial

From the Editor's Desk

These are the most hated bits of office jargon

Most people working in an office have come across at least one of these at some point, and most will have cringed inside upon encountering them. It might be a British thing, but hearing the following word combination is not a pleasant experience: touch base. Indeed, 24 percent of respondents to the latest Glassdoor survey in the UK said that they were annoyed by this particular example of office jargon. Quite far behind in second place was the classic 'no-brainer' with 14 percent.

Further down on 9 percent, and getting a tad more niche is 'lipstick on a pig', meaning to try to improve a bad idea or product with only superficial changes. On 8 percent is 'let's get our ducks in a row', a needlessly abstract way of saying you need to be prepared for something.

Continued here


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Private labels to help drive profitable growth for e-commerce marketplaces: Report

Private labels are instrumental in launching goods that fill gaps in the platform’s product portfolio.Online retailers selling limited categories were relatively early to launch online private labels.


Etailing 2018


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NCLAT sets aside NCLT order against Flipkart India

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Club Factory emerges top challenger to Amazon, Flipkart: TechArc Report

M-commerce adoption in the country is rising with Club Factory fast growing as an alternative to top e-commerce platforms like Amazon and Flipkart, according to the latest report by analytics research firm TechArc. According to the report, 67 percent of the users shopped using an app, while remaining accessed the online store through browser using …


Amazon has opened its first large-scale fully automated Amazon Go grocery store. The 7,700 square foot store, located in Seattle, offers baked goods sourced locally, fresh seasonal produce, meat, seafood and ready-made meals, as well as beer, wine and spirits. There are no cashiers. To make purchases, shoppers need an Amazon account and the free Amazon Go app.

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Evolution Of Social Commerce: The Open Graph Era Provides Retailers With New Opportunities
MERKLE

Social shopping isn't new, but the rapid expansion of social networks and mobile applications is opening vast opportunities for retailers. It is clear that reviews, recommendations and ratings play an important role in the decision-making process of today's consumer. It is also recognized that consumers are more likely to be influenced by people that they know and trust rather than by strangers. Understanding the value of being closer to their customers, some retailers have begun creating fan pages on Facebook and inviting their website visitors to 'like' them on Facebook. However this is still outside the sales process. With the advent of Open Graph, it is believed that the next generation of social commerce will be the extension of the Facebook experience at the retailer website and the integration of social media data into multi-channel customer relationship marketing (CRM) programs.

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