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Etailing 2018

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TradeBriefs Editorial

From the Editor's Desk

In blockchain we trust

To understand why blockchain matters, look past the wild speculation at what is being built underneath, argue the authors of The Age of Cryptocurrency and its newly published follow-up, The Truth Machine: The Blockchain and the Future of Everything.

The dot-com bubble of the 1990s is popularly viewed as a period of crazy excess that ended with hundreds of billions of dollars of wealth being destroyed. What’s less often discussed is how all the cheap capital of the boom years helped fund the infrastructure upon which the most important internet innovations would be built after the bubble burst. It paid for the rollout of fiber-optic cable, R&D in 3G networks, and the buildout of giant server farms. All of this would make possible the technologies that are now the bedrock of the world’s most powerful companies: algorithmic search, social media, mobile computing, cloud services, big-data analytics, AI, and more.

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Snapdeal cuts losses by 71% to Rs 186 cr in FY18-19

As per regulatory documents filed by Snapdeal, its consolidated revenues grew to Rs 925.3 cr in 2018-19 as compared to Rs 535.9 cr in 2017-18, marking..


Etailing 2018


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[Funding alert] Online pharmacy Netmeds raises Rs 6.19 Cr from its parent entity

The company has issued 2,36,259 equity shares on July 10 to the holding entity. In April 2019, Tresara Health had invested Rs 79.45 crore in the company.


Flipkart likely to set up logistics hub in Kalyani near Kolkata generating 10,000 jobs: Amit Mitra

Kolkata, July 15 (IBNS): West Bengal Finance Minister Amit Mitra on Monday said that e-commerce giant Flipkart is planning to set up a logistics hub in Kalyani in West Bengal generating 10,000 jobs in the state.


Amazon Enters Edtech Sector With Beta Launch Of Test Prep App

Inc42 noted that Amazon has introduced the JEE Ready app in beta phase, which lets students take free mock tests for their preparation of Indian engineering test i.e. IIT JEE.


Do you enjoy grocery shopping? Some shoppers love walking up and down the aisles, seeing what's new, looking for what's on sale, and getting new ideas. They often pick up things that weren't on their list. However, while many shoppers love that experience, others don't. They would rather run in and out as quickly as possible. That's where online grocery shopping comes into play.

Flipkart incentivises sellers to offer additional discount to loyal customers

It seems online marketplaces have found alternate ways to discount products and attract buyers after the December 2018 clarification issued by the government


Is Facebook launching new TikTok competitor?

Facebook's NPE team is aimed at developing experimental apps for consumers who are still slightly removed from the core Facebook brand.The world's largest social media platform last week announced that it will begin to launch new consumer-focused apps


Opinion: The e-revolution is here, but is the consumer ready?

It is time to begin looking at e-mobility through a different lens altogether and place the end-users at the heart of the e-revolution strategy.


Evolution Of Social Commerce: The Open Graph Era Provides Retailers With New Opportunities
MERKLE

Social shopping isn't new, but the rapid expansion of social networks and mobile applications is opening vast opportunities for retailers. It is clear that reviews, recommendations and ratings play an important role in the decision-making process of today's consumer. It is also recognized that consumers are more likely to be influenced by people that they know and trust rather than by strangers. Understanding the value of being closer to their customers, some retailers have begun creating fan pages on Facebook and inviting their website visitors to 'like' them on Facebook. However this is still outside the sales process. With the advent of Open Graph, it is believed that the next generation of social commerce will be the extension of the Facebook experience at the retailer website and the integration of social media data into multi-channel customer relationship marketing (CRM) programs.

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