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TradeBriefs Editorial

From the Editor's Desk

Sorry Not Sorry

Lots of us have heard the advice that we should stop apologizing so much, especially at work. But do women really say "sorry" too often? And will it actually help our careers if we stop? We turn to two experts for insight.

Karina Schumann, an assistant professor of psychology at the University of Pittsburgh, summarizes the findings from her study "Why Women Apologize More Than Men." Then we talk with Sally Helgesen, an executive coach and a coauthor of the book How Women Rise. She explains that saying "sorry" is only one form of the minimizing language women use at the office and shares advice on how to break the habit.

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Paytm probe reveals at least Rs 10 cr fraud: Vijay Shekhar Sharma

The company, which reportedly engaged consultancy firm EY to conduct the audit, found out that some sellers were colluding with junior employees to ea..


Etailing 2018


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Advt: Work for the best employer - Yourself
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Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification. Apply now


Ola drives in $60 million to run international operations

Capital invested only reflects additional costs of running local ops, marketing & incentives.


Citigroup looks to vastly expand India reach with Paytm tie-up

The new credit card should help Paytm stay a step ahead of rivals in the fiercely competitive digital payments market in India.Paytm's parent One97 Communications counts Japan's SoftBank Group, Alibaba and Berkshire Hathaway among its investors


After Zefo acquisition, Quikr ties up with Rocking Deals for offline expansion

This strategic partnership will help Rocking Deals and Quikr get an extra edge to expand their customer base in refurbished, pre-owned, and excessive inventory category in the country.


Ecommerce: What the past 10 years mean for the future

The past decade has seen the emergence of ecommerce unicorns, big-ticket acquisitions, and deep-pocketed global investors. The final draft of the ecommerce policy will determine who holds the edge in the next decade


Google to show ads on homepage of mobile site, app

Whether you are Googling on the couch, fiddling with Maps in the car or swiping ...


Authenticity of beauty products biggest concern of customers: Flipkart

According to Nishit Garg, Senior Director, General Merchandise at Flipkart, in order to manage the issue of counterfeit beauty products sold by unaut..


Myntra Jabong appoints Harish Narayanan as new head of marketing

Myntra announced the appointment of Harish Narayanan, who headed APAC marketing for YouTube, as head of marketing for Myntra Jabong.


Flipkart pitches its manufacturing prowess to major electronic brands

Talks are at an advanced stage with Nokia and Motorola that plan to introduce TV models in the Indian market


From Pepsi to Myntra, TikTok signs up brands to create special promotions

Brands are drawn to its band of teen users and the many opportunities for engagement


Why do Physical Stores need a Reboot?

The article sheds light on how the retail stores of big brands such as Fossil, Apple, and Adidas amongst others are successfully fetching consumers' attention


The Future of Retail Touchpoints: Extending Your Reach in the Consumer Shopping Journey
Cisco
A customer's journey, from first hearing about a product to purchasing it--involves a vast and growing array of encounters with a product or brand. In fact, consumers "touch" your brand an average of 56 times between inspiration and transaction.1 Many of these "touchpoints" involve standard retail channels viz. walking by the storefront, going online to a branded e-commerce website, viewing a TV ad, or hearing a radio spot promoting a local sale. But more and more, new media touchpoints such as social networking, blogs, communities, video, and location-based services are becoming an integral part of the consumer shopping journey. Facebook Twitter Linkedin Email

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