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Etailing 2018

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TradeBriefs Editorial From the Editor's Desk

How to hack the freeconomy
I have come to realise, however, that I am nothing but a novice. One popular route to free riches involves a "referral code", which gives each person who uses it a credit for helping secure new customers. Felix, who runs a startup in San Francisco, has taken this to extremes. He accomplished what he calls his "Bay Area hack" by buying around $600 in advertisements on Google and placing his referral code from Uber in each ad. He spent hours fine-tuning his approach until his ads often had a higher click-through rate than Uber's own. For each person who signed up to Uber's service through his ad, he received a credit. He eventually amassed $30,000 in credits, which allowed him to ride around the city in Uber's cars and eat three meals a day from UberEats, the company's food-delivery service, for a whole year without paying a cent.

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Zomato launches tamper-proof packaging to ensure secure and hygienic food delivery

In December 2018, the team announced that it would launch tamper-proof packaging to ensure the food remains safe and hygienic.


Etailing 2018


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Instagram has introduced Checkout on Instagram -- an in-app purchasing tool -- as a closed beta for consumers in the U.S. Among the 20 participating brands are Adidas, Nike, Burberry, Dior, Huda Beauty, Prada and Michael Kors. "Users in the U.S. can buy from a majority of these brands starting today, with all of them coming on board over the coming weeks," said Instagram spokesperson Paige Cohen.

A finger in too many pies – India's draft ecommerce policy barely scrapes the surface of any of the issues it raises

By Divij Joshi The Draft National E-Commerce Policy is an ambitious document – in the course of 42 pages, it aims to guide not only the future of India’s e-commerce sector, but the entirety of its …


Enforcement Directorate probing Flipkart and Amazon for forex violations

The Enforcement Directorate is investigating Flipkart and Amazon for alleged violation of foreign exchange law, it has informed the Delhi High Court, per Business Standard. A case under the Foreign…


Zebra Study: Seven in Ten Enterprises Cite E-commerce Driving Need for Faster Field Operations

Zebra Technologies today announced the results of its vision study on the Future of Field Operations.




Amazon, Flipkart Eyes Insurance Sector Even As Govt. Investigates Their FDI Violation In India

Even though an investigation of breaking the FDI rules is launched on them, Amazon and Flipkart are planning to enter the field of online insurance.


Netflix, Hotstar, Amazon Prime Can Be Banned From Streaming Original Content Find Out Why?

If Govt. imposes the new ecommerce policy, then OTTs such as Netflix, Hotstar, Amazon Prime can be stopped from streaming their own content.


Cross-Channel Integration in Retail Creating a Seamless Customer Experience
Cross-Channel Integration in Retail Creating a Seamless Customer Experience
Booz & Company
The ability to integrate across channels enables retailers to give consumers what they want, and increasingly demand. For traditional retailers, cross-channel integration is fast becoming a competitive necessity. Facebook Twitter Linkedin Email


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