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Etailing 2018

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Anoop Kumar Mittal From the Editor's Desk

We are largely debt-free and our business model ensures we remain this way: Anoop Kumar Mittal, CMD, NBCC
NBCC (India's) current order book is at about Rs 80,000 crore. It was recently in the news for winning an order worth Rs 2,000 crore to build convention centres in nine different African countries. Moreover, NBCC also expects a mega high-profile contract for redeveloping Mumbai's Dharavi area, Asia's largest slum, into a modern mini-town within Mumbai. Anoop Kumar Mittal, CMD, NBCC, talks to Tradebriefs about the company's business model and growth plans.

Continued here

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Gayatri Kapur and Nikhil Pawa joined the OOH bandwagon in 2016 with their venture Mudraka. Based out of Delhi, the bootstrapped startup offers outdoor print advertising products, promotional materials, and custom signages to businesses.


Etailing 2018


Today's TradeBriefs Cartoon

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The New Rules of Retail
Oracle
Retail has come full circle, local to global and now back to local as international retailers cater to individual preferences of their best customers. It's a complex consumer market that spans borders, retail formats and media, and new rules of engagement apply. Today, many markets are saturated and technology advancements, such as e-commerce and mobile retailing, mean that consumers have more information with which to make buying decisions. Shoppers have become more discerning. Retailers must now focus on differentiating themselves and re-establishing two-way communication with their best customers. While price remains important, the experience is what keeps customers coming back. Jeff Jarvis' book What Would Google Do? inspires ten guidelines that help retailers to thrive in today's new consumer marketplace. Facebook Twitter Linkedin Email

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