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December 7, 2014
 
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  News 
Commercial Taxes Department UP raids on Flipkart warehouse in Ghaziabad; slapps a penalty of Rs 13.8 lakh; accusing it of non-compliance; firm denies
A Flipkart spokesperson denied the news. "This information is absolutely incorrect. We are in compliance with the laws of the land and there was no raid or seizure of goods in our Ghaziabad warehouse," said the spokesperson. The official added that more e-commerce companies are under the scanner for similar violations. Facebook Twitter Linkedin Email

Myntra eyes breakeven in 18 months by cutting costs, improving back-end supply chain efficiencies, seeking more margins from brands
"We are working towards profitability by making the organisation lean and efficient and improving overall margins," said Ashutosh Lawania, co-founder of Myntra, now owned by top e-commerce player Flipkart. Facebook Twitter Linkedin Email

After Flipkart & Makemytrip, will healthcare industry give India its next big internet business?
Now, a clutch of companies is looking to do the same with healthcare specifically the chaotic and fragmented business for medical practitioners and build the next big internet business out of India. Facebook Twitter Linkedin Email

Flipkart to skip Google's online shopping festival; decides to compete with Google by offering discounts via its mobile app
"They (Flipkart) have done their own sales and have learnt from their mistakes. Now they are aware of the good and bad of running such events," said Harish H.V., partner, Grant Thornton India LLP.
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Ministry to clear regulatory grey areas on direct selling, e-commerce; A committee comprising Government representatives to meet on December 8
While a committee comprising representatives from the Government departments concerned will meet to deliberate over direct selling norms on December 8, a proposal framed through joint consultation with other departments will be sent to the Cabinet Secretariat in a few days, an official source told. Facebook Twitter Linkedin Email

India Post collects over Rs 280 crore via Cash-on-Delivery courtesy Flipkart, Amazon; set to grab a major chunk of the distribution, delivery or logistics
India Post's cash handling services like core banking solutions, money transfer and a robust account system can further help e-commerce firms in collecting cash from users in urban as well as rural areas, the official said. Facebook Twitter Linkedin Email

Amazon hopes for relief as Karnataka tax chief departs; Under Ajay Seth, Karnataka had stopped Amazon from selling several products
Ajay Seth was replaced by Ritvik Pandey as Karnataka's commercial taxes commissioner this month, the two people cited above said. Fulfilment centres are massive warehouses where Amazon processes and dispatches its online orders. Facebook Twitter Linkedin Email

Social platform from Myntra in the works; will offer users daily advice on style from experts, as well as other segments
The platform, which will have various social features and can sync data from a user's circle in other platforms such as Facebook, WhatsApp or Google calendar, with their consent, could be ready in about six months. It would help build a community of Myntra users, with fashion as a theme. Facebook Twitter Linkedin Email

For fashion portal Jabong, m-commerce constitutes 30% and  it will drive the growth of the sector: Chief Executive Officer Arun Chandra Mohan
"It enables them to expand their market outside of the traditional metro regions where a lot of e-commerce players are historically focused on and that is one of the big driving factors why e-commerce companies are now focusing on the mobile segment," he said. Facebook Twitter Linkedin Email

Online retailer Flipkart tops on Day 2 of campus placements with 19 offers at IIT, Madras
A day after investment banking giant Goldman Sachs emerged as the top employer recruiting 13 candidates on Day 1 of placement season at the Indian Institute of Technology, Madras (IIT, Madras), the hiring momentum kept on unabated with 77 new offers being proffered on Tuesday with Flipkart making most of the news.
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  Trends 

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4 Tips To Help You Sell More in Retail, Backed By Science and Bob the Builder
As a small business owner with a brick-and-mortar store, you probably spend a lot of resources getting people to walk through your doors. But, what do you do once they're in? However, instead of leaving your retail sales to chance or talent, you can alternatively rely on a science that you can teach to your staff or apply yourself. Facebook Twitter Linkedin Email

Retailers focus on how to spend wisely with Google, continue to fight for top rankings via natural search: Survey
Internet Retailer bases its findings on anonymous responses from 95 participants, of whom the majority, 67.7%, identified themselves as working for web-only retailers. Facebook Twitter Linkedin Email

How to Get Your Product Featured on Uncrate (And Increase Your Sales by 385%)
Boasting more than 1.5 million readers per month, Uncrate is an absolute giant when it comes to driving traffic and sales to online stores. With over 165,000 Facebook likes, 75,000 Twitter followers, and 20,000 Instagram followers it's safe to say they have a huge reach. Facebook Twitter Linkedin Email

Ten strategies that you can implement in your email marketing to significantly boost your ecommerce site's revenue
Many of the tips in this post require integration between your shopping cart and email list, automation, and list segmentation. In my opinion, these are not 'nice to haves', but essentials for highly effective ecommerce marketing. Facebook Twitter Linkedin Email

Changing trend: Over 10% of IIT graduates likely to join new-generation companies this year
Four big players -- Flipkart (200-220), Ola-Cabs (200), Snapdeal (100-plus) and Housing.com (100-150) -- alone will make around 670 offers at IIT campuses. These four companies hired only 213 grads last year -- a 215% increase this year. Facebook Twitter Linkedin Email

Shopping online through m-commerce would contribute up to 70 percent of their total revenues: Industry experts
The marketing strategies for e-commerce companies will increasingly be tailored to suit the rising adoption of smartphones, social media and improving customer experience across touch points and platforms," Amazon India Vice President and Country Manager Amit Agarwal told PTI. Facebook Twitter Linkedin Email

The great online war: Mobile version, Here's how e-commerce companies are gearing up to win the mobile war?
Look at the potential. In a report on the Indian internet market, titled 'Deep Dive', Citi Research says 92 per cent of India's 252 million internet users are mobile (using phone or dongle). The report says the wireless internet subscriber base has grown 62 per cent year on year in the quarter ended March 2014. Facebook Twitter Linkedin Email

  Insight 
Retail Mobility: Consumers In Control

Retail Mobility: Consumers In Control
Cognizant

The retail industry has embraced the ubiquity of mobile devices across the consumer landscape. Studies of shopping behavior clearly indicate increased reliance on mobile devices, especially by value-driven consumers for product research and comparison. Large retailers are responding by both accelerating and continuously fine-tuning their mobile commerce channel strategies. FacebookTwitterLinkedinEmail


State Of E-Commerce In India: A Study

State Of E-Commerce In India: A Study
ASSOCHAM

E-commerce in India has grown rapidly across both travel and retail in the last 12 months and has shown an above-average growth compared to many categories online. Retail growth has been fueled by several players getting funded, aggressive marketing and the consumer need and convenience to buy these products online. Models like Cash on Delivery and other consumer-centric payment options and improved service quality will boost overall sales. It is definitely the most exciting phase among online retailers and consumers, as this learning curve will put India on the global map as one of the largest e-commerce markets in the coming months. FacebookTwitterLinkedinEmail


Have Global E-Tailers Missed The Bus In India
Knowledge@Wharton

The e-tail space in India is estimated to have hundreds of players currently. While some like Flipkart and Snapdeal are horizontals, others like Zivame (lingerie), BigBasket (groceries and food items), and FirstCry (baby products) are operating in verticals. All of these players are arming themselves to compete not just against each other, but also with global e-commerce sites, if the Indian government loosens restrictions on FDI in the space. The companies are making investments in various aspects, including logistics, technology, and people and product portfolio, and are striving to offer a rich customer experience.

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Evolution Of Social Commerce: The Open Graph Era Provides Retailers With New Opportunities
MERKLE

Social shopping isn't new, but the rapid expansion of social networks and mobile applications is opening vast opportunities for retailers. It is clear that reviews, recommendations and ratings play an important role in the decision-making process of today's consumer. It is also recognized that consumers are more likely to be influenced by people that they know and trust rather than by strangers. Understanding the value of being closer to their customers, some retailers have begun creating fan pages on Facebook and inviting their website visitors to 'like' them on Facebook. However this is still outside the sales process. With the advent of Open Graph, it is believed that the next generation of social commerce will be the extension of the Facebook experience at the retailer website and the integration of social media data into multi-channel customer relationship marketing (CRM) programs.

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Retail Pricing Is About To Get Personal
Accenture

Retailers used to set prices for the products in their stores by first understanding the value a product offered a customer. The store would also take into account the product's price at nearby competitors'. An analytically advanced store might seek to understand the product's true costs, so that winning the customer's business wouldn't mean sacrificing profits. A store might even adjust a price to serve some bundling strategy, in the manner of a loss leader. All this is changing. Nowadays, it isn't just nearby physical stores that retailers have to match prices against; it's also a spectrum of digital rivals operating on the Web and mobile commerce. The idea of a perfect price within a category - one that makes sense on the shelf, no matter which customer is looking at it, and where the store may be located - is fading.

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