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October 12, 2014
 
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  News 
Flipkart apologises profusely to customers in a widely-publicised letter, gives senior employees a private dressing down after a flood of complaints
By being quick to own up its mistake, Flipkart is doing the right thing, said Rishikesha T Krishnan, director and professor of strategy at Indian Institute of Management in Indore. "This is a good first step to win back customer loyalty," he said.
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Flipkart's sale draws flak on social media, disgruntled shoppers ire over server "crashes" and "misleading" pricing claims
The website's servers seemed clearly overloaded within a couple of hours of the sale opening early in the morning, with many users complained of landing on error pages or seeing their transactions being interrupted midway through. Facebook Twitter Linkedin Email

Government to look into complaints of predatory prices by Flipkart after traders alleged that the e-commerce giant resorted to unfair trade practices
Commerce and Industry Minister Nirmala Sitharaman today acknowledged that government has received many complaints from traders on Flipkart's massive discount sale on Monday that raked in Rs 600 crore on a single day. Facebook Twitter Linkedin Email

Amazon in talks to acquire Jabong; plan to bolster its presence selling fashion products; move a counter to Flipkart's Myntra buy?
A person with direct knowledge of negotiations said that Jabong is holding out for much more -- at least $700 million. Amazon said it does "not comment on anything we may or may not do in the future". Jabong did not reply to emailed questions.
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Companies accuse e-retailers like Flipkart, Snapdeal, Amazon of devaluing brands and threatening livelihoods
A parade of big name consumer goods makers and brick-and-mortar retailers took aim at the e-retailer flock of Flipkart, Snapdeal and Amazon, accusing them of devaluing their brands and threatening their livelihoods, further marring a day that was billed as an important milestone in the evolution of the fledgling sector. Facebook Twitter Linkedin Email

Discounts by e-commerce firms to badly affect offline market, CAIT asks the Commerce Ministry to take steps to monitor and regulate online businesses
In a letter to Commerce and Industry Minister Nirmala Sitharaman, National General Secretary of Confederation of All India Traders (CAIT) Praveen Khandelwal has demanded for setting up of a regulatory authority for e-commerce business in India.
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Did Amazon try to cleverly hijack Flipkart's 'big billion day' sale?
Sachin Bansal, the cofounder and CEO, said Flipkart had been working on the offers with brands and sellers for the past few months. The deals it strikes vary across categories and merchants, with no standard formula. In some cases, sellers have picked up the full tab. Facebook Twitter Linkedin Email

Amazon India takes an ambush-marketing jab at its archrival Flipkart on its big day, books the domain bigbillionday.com
So, whenever netizens would inadvertently click on the link, they would get directed to Amazon India's website. An Amazon India spokesperson did not comment but the move is seen as a retort to the cheeky welcome that Flipkart had dished out to welcome Amazon founder Bezos in Bangalore through its marketing blitz a few days ago. Facebook Twitter Linkedin Email

Mobile doing to e-commerce what e-commerce did to retail: Nicolas Franchet, Global Head (retail and e-commerce), Facebook
Globally, we have 1.32 billion people on Facebook. We have good understanding of their identities and their platforms - more than 80 per cent are on mobile. In India, 108 million come on Facebook every month; of those, 94 million access it on mobile devices. Facebook Twitter Linkedin Email

Offline retailers take aim at the e-retailer flock of Flipkart, Snapdeal and Amazon, accusing them of devaluing their brands and threatening their livelihoods
LG's rival Sony said it will not allow massive online discounting of its wares because it impacts the company's brand image and accused e-retailers of having violated business arrangements. "The online sale war of Monday was really disappointing and alarming. Facebook Twitter Linkedin Email

  Trends 
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14 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty
Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth.
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How a hybrid form of responsive design helps Rakutens m-commerce site?
Rakuten.com uses adaptive design, a hybrid form of responsive, for its mobile commerce site, an approach that can accelerate load times on mobile phones. Facebook Twitter Linkedin Email


Why Google's Sundar Pichai, Microsoft's Satya Nadella and Amazon's Jeff Bezos are banking on Digital India?
Digital India is proving to be a magnet for global technology companies, a point driven home by the visits of three global executives to the country in September alone--a month that also sees manifold increases in the pre-Diwali offline and online sales pitches for electronic gadgets that Indians love to buy. Facebook Twitter Linkedin Email


Get ready for more Flipkarts and Snapdeals as IITs gear up to teach entrepreneurship
IITs have always produced a steady stream of entrepreneurs, including those behind celebrated companies such as Flipkart and Snapdeal. Many IITs also have thriving incubation cells that seek to spawn such entrepreneurs. IIT-Madras is even raising a startup fund. Now, finally, IITs are gearing up to teach entrepreneurship in the classroom.
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Boom time for e-commerce in India; but customers face heightened risk of fraud
Payment service providers like Citrus Pay and PayU claim the low interest rates offered by payment gateways 1% compared with upto 3% charged by credit card companies is being taken advantage of by several small traders who set up online stores and withdraw money citing fake transactions. Facebook Twitter Linkedin Email


As many as 57% of the students prefer to do shopping online with 90% of them want to recommend it over traditional shopping: Survey
The VESIMSR conducted the survey among 955 students of the professional colleges under Vivekanand Education Society (VES) which has 25 institutions and 18,000 students under its fold. Facebook Twitter Linkedin Email

6 Foundational Ecommerce Marketing Tactics to Stop Your Bucket from Leaking
Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don't work as expected. There are lots of possible reasons for this, however, many times it's because you have a leaky bucket. A website that leaks visitors as fast as you can bring them in. Facebook Twitter Linkedin Email

Online marketplace: A training ground for new entrepreneurs
"In order to avoid too much risk and gain some hands-on experience, she started her entrepreneurial journey by selling jewellery on online marketplaces Flipkart and Snapdeal. The initiative paid off so well that within months Parikh had the confidence to kick-off her own ecommerce venture, Azira Jewels. Facebook Twitter Linkedin Email

7 Customer Retention Tactics to Get Current Ecommerce Customers to Purchase More Often
This is true for most businesses, especially in the crowded online ecommerce arena where ad impressions, clicks and conversions always seem to be increasing in cost, making new customers more and more expensive to acquire. Facebook Twitter Linkedin Email

How Nordstrom Made Its Brand Synonymous With Customer Service (and How You Can Too)?
Ask anyone in the retail industry what the first words are that come to their mind when they think of Nordstrom, and they'll immediately tell you "customer service." Making your brand synonymous with a catch-all phrase that's too often simply thrown around in retail doesn't happen overnight. Facebook Twitter Linkedin Email

  Insight 
Benefits of an enterprise social network
Benefits of an enterprise social network (Premium) - View Free Sample
Using traditional approaches for attaining high productivity and innovation among employees are no more beneficial and effective in the age of fast technology and people-oriented workspace environments.Free for Email Subscribers! Share to get access Facebook Twitter Linkedin Email

Personalization needs to be part of the omnichannel strategy
Personalization needs to be part of the omnichannel strategy (Premium) - View Free Sample
The lines to the path-to-purchase may be jumbled, but never has there been a more exciting time in retail, as burgeoning technology and the connectivity of social media transform shopper marketing. Read on to know more about how this can be leveraged.Free for Email Subscribers! Share to get access Facebook Twitter Linkedin Email

How best Shopping Centres can use Social Media to drive in people
How best Shopping Centres can use Social Media to drive in people (Premium) - View Free Sample
Consumers are sharing experiences like never before. They are making their purchase decisions online and real time. Brands now have the opportunity to help them make their decisions.Free for Email Subscribers! Share to get access Facebook Twitter Linkedin Email

 How to make years of investment in retail technology pay off?

Today's stores are buzzing with technology. Scanners, digital signage, digital displays, kiosks, tablets, hand held devices, POS, RFID and inventory systems are working in silos. How does a retailer bring all these investments together, map it to customer needs, and ensure an ecosystem that drives real-time customer engagement? Facebook Twitter Linkedin Email


Going Multi-Channel Is Essential
Going Multi-Channel Is Essential (Premium) - View Free Sample
The advent of the multi-channel retailing era has led to increasingly complex interactions with customers. For retailers, the solution lies in taking recourse to intelligent supply chain technologies. Facebook Twitter Linkedin Email

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