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October 4, 2014
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Snapdeal, Flipkart and Amazon may spend up to Rs 200 crore on deals, offers and advertising campaigns during this festive season
The shopping season from the end of September till Diwali in late October is the top sales period in India, accounting for about 40% of the total for most brands. No wonder then that Snapdeal, Flipkart and Amazon are going out all guns blazing.
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Jeff Bezos reminds Flipkart he is the boss with Amazon ad - Why have a "one-day dhamaka'' (sensation) when sales can happen everyday
Flipkart billboards all across Bangalore have been screaming over the last few days, "The big billion day -- greatest sale ever'' on October 6, in the largest festival campaign by the company. Facebook Twitter Linkedin Email

Flipkart executes 'Welcome Mr Bezos' campaign, put up huge billboards at the airport, highways and close to Amazon's headquarters
Flipkart, which is fighting an all-out battle with Amazon, is looking to send out a message to its arch-rival that it's the number one e-tailer in the country. Sources said Flipkart is also running a 'Project Victory' campaign within the organization, a celebration of what it calls a win in the first round of war with Amazon. Facebook Twitter Linkedin Email

War for talent in the e-commerce space turning fierce as a bunch of large business houses are now clashing with early movers to hire scarce managers
Reliance Industries, which has significantly stepped up hiring in this space in the past 3-4 months, is wooing managers for business and functional head roles, offering candidates 60%-70% increases over their current pay, according to a top head hunter. Facebook Twitter Linkedin Email

Snapdeal records its highest-ever sales after the company started sponsoring popular reality TV show Bigg Boss

Bigg Boss, based on the original Dutch format Big Brother created by the Netherlands-based TV production company Endemol, is a lucrative platform for advertisers and brands as it reaches hundreds of millions of Indians, all potential customers, during prime time television.

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Kishore Biyani questions the rationale behind investors committing billions of dollars to India's e-commerce sector
"These days, the media only looks at e-commerce. However, you must also ask if gross margins of any such company are positive or not. There is hope of survival for them when their gross margins are positive. I'm not saying it is sustainable or it is not sustainable," Biyani told PTI. Facebook Twitter Linkedin Email

Flipkart, Amazon aggressively evaluating space for setting up warehouses in South India, Chennai seems to be their preferred destination
Interestingly, both the online firms have identified land at same locations - Sriperambudur and Red Hills. Good connectivity, accessibility to ports, proximity to Karnataka and Andhra Pradesh are the advantages cited. Facebook Twitter Linkedin Email

Mark your calendar: Watch Jeff Bezos (Founder & CEO of Amazon) Live on 1st Oct!
Kiran Karnik, a prominent Indian administrator chiefly known for his work in the broadcasting and outsourcing industries will dialogue with Jeff Bezos, Founder & CEO, Amazon on "Creating an enabling environment for SMEs in the digital economy". Click to watch the live coverage of this event on Wednesday, October 1st 2014, from 12 PM to 1 PM. Facebook Twitter Linkedin Email

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PayPal and eBay will become independent publicly traded companies in 2015; Move follows pressure from investor Carl Icahn to spin off the payments arm
The move will enable the two new firms to "capitalize on their respective growth opportunities in the rapidly changing global commerce and payments landscape," eBay say
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Amazon enters into alliance with Patel Logistics as part of ensuring next day delivery to more customers across the country from a supplier base
Patel Logistics has begun securing exclusive bookings from airlines such as IndiGo, Jet Airways and SpiceJet to ship Amazon's products ahead of the festive season, which is expected to see a rise in online retail sales as consumers feel confident enough to loosen their purse strings with the economy expected to revive after a prolonged slump. Facebook Twitter Linkedin Email

6 Foundational Ecommerce Marketing Tactics to Stop Your Bucket from Leaking
Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don't work as expected. There are lots of possible reasons for this, however, many times it's because you have a leaky bucket. A website that leaks visitors as fast as you can bring them in. Facebook Twitter Linkedin Email

As many as 57% of the students prefer to do shopping online with 90% of them want to recommend it over traditional shopping: Survey
The VESIMSR conducted the survey among 955 students of the professional colleges under Vivekanand Education Society (VES) which has 25 institutions and 18,000 students under its fold. Facebook Twitter Linkedin Email

Boom time for e-commerce in India; but customers face heightened risk of fraud
Payment service providers like Citrus Pay and PayU claim the low interest rates offered by payment gateways 1% compared with upto 3% charged by credit card companies is being taken advantage of by several small traders who set up online stores and withdraw money citing fake transactions. Facebook Twitter Linkedin Email

Get ready for more Flipkarts and Snapdeals as IITs gear up to teach entrepreneurship
IITs have always produced a steady stream of entrepreneurs, including those behind celebrated companies such as Flipkart and Snapdeal. Many IITs also have thriving incubation cells that seek to spawn such entrepreneurs. IIT-Madras is even raising a startup fund. Now, finally, IITs are gearing up to teach entrepreneurship in the classroom.
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Why Google's Sundar Pichai, Microsoft's Satya Nadella and Amazon's Jeff Bezos are banking on Digital India?
Digital India is proving to be a magnet for global technology companies, a point driven home by the visits of three global executives to the country in September alone--a month that also sees manifold increases in the pre-Diwali offline and online sales pitches for electronic gadgets that Indians love to buy. Facebook Twitter Linkedin Email

How a hybrid form of responsive design helps Rakutens m-commerce site? uses adaptive design, a hybrid form of responsive, for its mobile commerce site, an approach that can accelerate load times on mobile phones. Facebook Twitter Linkedin Email

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14 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty
Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth.
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Marketers Want To Engage Shoppers Beyond Incenting A Purchase (Premium) - View Free Sample
In the world of store-back marketing, purchase barriers rule strategy. Store-back marketing puts the shopper's in-store decision at the center of the campaign's big idea. This requires a barriers-to-purchase approach: The message must overcome shopper barriers as they stand in the aisle. And there's the rub: Today, they aren't always standing in the aisle. Here's a detailed look. Facebook Twitter Linkedin Email

Security Challenges to the growth of ecommerce
Security Challenges to the growth of ecommerce (Premium) - View Free Sample
Web security issues are perceived as the prime obstacle to doing business online. electronic cash payment systems are increasingly replacing traditional payment methods such as cheques. Promotion and optimal use of security would ensure privacy and trustworthiness, hence supporting the growth of e-commerce. Facebook Twitter Linkedin Email

Have you previewed this new paridigm for supply  chain management? Have you previewed this new paridigm for supply chain management?

Digital technology is disrupting the business models and operations of countless companies. The impact on supply chain management is particularly great, with some businesses concluding that re-invented, re-imagined supply chains are needed to unlock digital's full potential. Facebook Twitter Linkedin Email

How playing with data can increase your mobile commerce sales How playing with data can increase your mobile commerce sales

Goldman Sachs estimates that mobile commerce will account for 50 percent (or more) of all e-Commerce revenues by 2018. To be successful, e-retailers will need to know how many mobile visitors are hitting their sites so they can make appropriate mobile investments, mobile budgets, mobile marketing, support and technology decisions. Facebook Twitter Linkedin Email

 How to make years of investment in retail technology pay off?

Today's stores are buzzing with technology. Scanners, digital signage, digital displays, kiosks, tablets, hand held devices, POS, RFID and inventory systems are working in silos. How does a retailer bring all these investments together, map it to customer needs, and ensure an ecosystem that drives real-time customer engagement? Facebook Twitter Linkedin Email

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