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September 28, 2014
 
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  News 
Flipkart Splits Creative Duties, Gets Lowe Lintas Bangalore on Board, Myntra might be handled by Lowe Lintas
Lowe Lintas Bangalore has bagged the creative duties of e-commerce major Flipkart. The business was awarded on the back of a multi-agency pitch process that lasted nearly two months.However, Flipkart confirmed to afaqs! that Happy Creative Services, which has been the brand's creative agency since 2010, will also stay on board as a creative partner. Facebook Twitter Linkedin Email

Diwali Bonanza: GroupM, Google join hands to launch mega festive sales online, GroupM will bring in the brands, Google will help with the technology
"It will allow users to window shop, browse merchandise and, in some cases, sample products as well, just like your local mela," he added. Rajan Anandan, country head at Google India, said people can join the festival through their mobile phones. Facebook Twitter Linkedin Email


Alibaba.com India makes profits in two financial years since entering India, Flipkart continues to be in the red
The Indian unit of Alibaba posted a profit of more than Rs 1 crore on sales of Rs 20 crore in the year ended March 2013, according to the latest financial numbers available with the Registrar of Companies.
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Snapdeal to hire 1,000 software engineers and set up at least three new development centres in the country
Rohit Bansal, co-founder and COO, Snapdeal, who was in the city, told TOI that in the next 12 months software engineers (numbering 1,300) would form the company's largest employee base. At present its engineering, supply chain and category management divisions each have about 300 employees. Facebook Twitter Linkedin Email

  Trends 

Get ready for more Flipkarts and Snapdeals as IITs gear up to teach entrepreneurship
IITs have always produced a steady stream of entrepreneurs, including those behind celebrated companies such as Flipkart and Snapdeal. Many IITs also have thriving incubation cells that seek to spawn such entrepreneurs. IIT-Madras is even raising a startup fund. Now, finally, IITs are gearing up to teach entrepreneurship in the classroom.
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Can any Indian e-commerce player replicate the success of Alibaba?
While success in entrepreneurship is largely due to individual brilliance -- as is evident from Alibaba's and its founder Jack Ma's spectacular IPO last week -- other factors, including investment climate and government regulations, do play a key part.
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Boom time for e-commerce in India; but customers face heightened risk of fraud
Payment service providers like Citrus Pay and PayU claim the low interest rates offered by payment gateways 1% compared with upto 3% charged by credit card companies is being taken advantage of by several small traders who set up online stores and withdraw money citing fake transactions. Facebook Twitter Linkedin Email


As many as 57% of the students prefer to do shopping online with 90% of them want to recommend it over traditional shopping: Survey
The VESIMSR conducted the survey among 955 students of the professional colleges under Vivekanand Education Society (VES) which has 25 institutions and 18,000 students under its fold. Facebook Twitter Linkedin Email

6 Foundational Ecommerce Marketing Tactics to Stop Your Bucket from Leaking
Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don't work as expected. There are lots of possible reasons for this, however, many times it's because you have a leaky bucket. A website that leaks visitors as fast as you can bring them in. Facebook Twitter Linkedin Email

  Insight 
Security Challenges to the growth of ecommerce
Security Challenges to the growth of ecommerce (Premium) - View Free Sample
Web security issues are perceived as the prime obstacle to doing business online. electronic cash payment systems are increasingly replacing traditional payment methods such as cheques. Promotion and optimal use of security would ensure privacy and trustworthiness, hence supporting the growth of e-commerce. Facebook Twitter Linkedin Email

The Power of Big Data Analytics in Retail
The Power of Big Data Analytics in Retail (Premium) - View Free Sample
Retailers can adopt new approaches to draw on a wide variety of data to engage customers, maximise profitability, enhance marketing and maintain a competitive edge.Free for Email Subscribers! Share to get access Facebook Twitter Linkedin Email

Marketers Want To Engage Shoppers Beyond Incenting A Purchase (Premium) - View Free Sample
In the world of store-back marketing, purchase barriers rule strategy. Store-back marketing puts the shopper's in-store decision at the center of the campaign's big idea. This requires a barriers-to-purchase approach: The message must overcome shopper barriers as they stand in the aisle. And there's the rub: Today, they aren't always standing in the aisle. Here's a detailed look. Facebook Twitter Linkedin Email

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