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August 17, 2014
 
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  News 
Our goal at Flipkart is to win the horizontal battle while at Myntra we are striving to win the vertical battle: Mukesh Bansal - Economic Times
Our goal at Flipkart is to win the horizontal battle while at Myntra we are striving to win the vertical battle: Mukesh Bansal
Economic Times
Independently we see both Myntra and Flipkart's fashion category as billion dollar businesses each in two-three years. While Myntra's fashion offering continues to be more on the premium side. Flipkart offers an array of discounted fashion brands. Facebook Twitter Linkedin Email

Online ecommerce marketplace Snapdeal launches hotel and catering category on its site to target small enterprise customers - Economic Times
Online ecommerce marketplace Snapdeal launches hotel and catering category on its site to target small enterprise customers
Economic Times
"In future we also plan to integrate a whole range of hotel linen (mattresses, pillows, bed linen & bath linen) into the category and thereby meet all the needs of a hotel/restaurant", said Tony Navin, senior vice president (electronics & home) at Snapdeal. While primarily aimed at businesses, individual customers too can purchase the products. Facebook Twitter Linkedin Email

Flipkart announces a Memorandum of Understanding (MoU) with the Labour Ministry to provide training to the Indian MSMEs
Hindu Business Line
The initiative 'Flipkart Kaarigar ke Dwaar' will identify a large number of prospective employees that are required for the growing industry. Flipkart in consultation with DGET will develop specific training modules as well as train the trainers. Facebook Twitter Linkedin Email

Paytm in talks with Asian private equity firms to raise about $350 million, most of which will be used for technology improvement and logistics expansion - Economic Times
Paytm in talks with Asian private equity firms to raise about $350 million, most of which will be used for technology improvement and logistics expansion
Economic Times
Delhi-based Paytm plans to use the funds to build mobile operations and a platform for aggregating courier companies to ensure deliveries to all 36,000 pin code zones in India. Facebook Twitter Linkedin Email

  Trends 
Internet retailing is breaking down India's hypocrisy over sex - Daily Mail
Internet retailing is breaking down India's hypocrisy over sex
Daily Mail
But, as often happens in India, what appears on the surface is not the way things really are. No Indian house is found without two domestic essentials: the broom and the carpet. We do everything, we are as curious about sex as any other society. Facebook Twitter Linkedin Email

Major advertisers spend more on Product Listing Ads than text ads
Internet Retailer
The analysis was for desktop only; mobile advertising was not included. Among those top 20, 63% of their total budgets were spent on PLAs and just 37% on text-based search advertising. Facebook Twitter Linkedin Email

8 Marketing Tactics (And Apps) That Turn Shoppers Into Buyers
Shopify
In this post, we will showcase a variety of tactics that you can implement immediately, along with an app for each one. Everything from automated email marketing campaigns, to implementing a referral marketing effortlessly and a bunch in-between.
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If a campaign doesn't work in 8 weeks, there's no hope it will click ever: Arvind Sharma - Economic Times
If a campaign doesn't work in 8 weeks, there's no hope it will click ever: Arvind Sharma
Economic Times
Leo Burnett's charismatic former chairman and CEO on the past, his digital and tech oriented future and find he may well be one of Indian copywriting's best kept secrets. Facebook Twitter Linkedin Email

  Insight 
Mystery Shopping- Revealing Service Quality Standards in Modern Retailing
Mystery Shopping- Revealing Service Quality Standards in Modern Retailing (Premium) - View Free Sample
Mystery shopping or mystery audit is basically a tool to measure the quality of service delivered by an organization and also to measure the degree of conformance by an organization to the standards set by the industry.

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