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August 10, 2014
 
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  News 
Three co-founders quit two-year-old portal Housing.com; Demands of growth lead to attrition within the leadership team
Economic Times
The company which gained the spotlight for the youthfulness of its founding team--the average age of the founders was 22--as well as their ability toattract significant venture funding, has seen three cofounders leave the company since its inception in 2012. Facebook Twitter Linkedin Email
Facebook Twitter Linkedin Email

Snapdeal's Kunal Bahl says Flipkart over-valued; slams bigger rival's do-it-all strategy; Never follows herd mentality
Economic Times
Bahl, who spoke to ET from the US where he was holidaying, remarked that he has never followed the "herd mentality". Most observers are of the view that Snapdeal will be under pressure as Amazon and Flipkart compete against each other for top honours in India. Facebook Twitter Linkedin Email

Flipkart and OLX announce marketing partnership; urges consumers to upgrade by selling used products on OLX before buying the new products on Flipkart - Economic Times
Flipkart and OLX announce marketing partnership; urges consumers to upgrade by selling used products on OLX before buying the new products on Flipkart
Economic Times
"With this partnership with OLX, we will be able to provide an end-to-end solution to customers especially in the Electronics categories where selling old products is an integral part of the buying process," said Ravi Vora, senior vice president of marketing at Flipkart.

Why is Flipkart keeping it private? - Hindu Business Line
Why is Flipkart keeping it private?
Hindu Business Line
Promoters issuing shares close to market peaks at extremely high valuations --over the past decade-- has resulted in investors suffering large losses. Investors were also hurt when some promoters and market operators colluded to take the price steeply higher after listing. Facebook Twitter Linkedin Email

Flipkart signs up for Modi's labour training plan for online cataloguing, photography, inventory management, packaging and online merchandising - Business Standard
Flipkart signs up for Modi's labour training plan for online cataloguing, photography, inventory management, packaging and online merchandising
Business Standard
It is one of the first companies to sign up after the National Democratic Alliance government announced guidelines on July 29 for industry to benefit from its youth training programmes. Facebook Twitter Linkedin Email

Amazon, Flipkart face-off is paying off for niche players; Few speciality and offline retailers are turning their focus on profitability - Hindu Business Line
Amazon, Flipkart face-off is paying off for niche players; Few speciality and offline retailers are turning their focus on profitability
Hindu Business Line
Rajiv Srivatsa, founder of online furniture retailer Urban Ladder, said that big investments have already created enough buzz for the e-commerce sector that smaller and speciality players will not require to invest much in marketing or advertising. Facebook Twitter Linkedin Email

E-commerce offers good potential for investments as a large proportion of the country's consumers do not have the required access to goods: Ratan Tata
VC Circle
Tata, however, refused to comment specifically about any investments in e-retalier Snapdeal. He said, "I do not think it is fair to comment on that." "I plan to do personal investments and looking into a variety of areas to do that and e-commerce is one of them," he said. Facebook Twitter Linkedin Email

A research summary report with key highlights from "Agenda Overview for Digital Business 2014"
Gartner Symposium ITXPO 2014

Digital business is reshaping industries and redefining the role of IT, creating new competitive advantage and business designs by blurring the boundaries between the digital and physical worlds.


After Flipkart's valuation soared to $7 billion, Dalal Street warms up to e-commerce players - Economic Times
After Flipkart's valuation soared to $7 billion, Dalal Street warms up to e-commerce players
Economic Times
Investment managers say that with e-commerce market beginning to flourish in India, these companies can go places in the valuation game, and have advised their clients to stay invested in such stocks. Facebook Twitter Linkedin Email

  Trends 
9 Essential Podcasts Every Ecommerce Entrepreneur Should Subscribe To
Shopify
If you're not familiar, Podcasts are recorded audio discussions or interviews that anyone can create and that you can listen to on your smartphone or computer. They're perfect for getting your daily dose of inspiration wherever you might be, and whenever you have an idle moment. Facebook Twitter Linkedin Email

Managing social media is not a child's play; goof-ups can hurt brands badly; need to have right resources and processes to manage social presence - Economic Times
Managing social media is not a child's play; goof-ups can hurt brands badly; need to have right resources and processes to manage social presence
Economic Times
Social media agencies say brands must give more attention to social media and manage their social presence with utmost caution rather than allowing just anyone to handle the company's Twitter and Facebook accounts. Facebook Twitter Linkedin Email

12 Ways Twitter Can Grow Your Ecommerce Business
Practical Ecommerce
Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use of this popular platform as a means for growth.These 12 tips can help turn Twitter into a viable source for traffic and sales. Facebook Twitter Linkedin Email

4 Creative Ways to Promote Your Product Through an Influential Fashion Blogger
Shopify
Having a laser-focused idea for a promotion is the perfect way to approach them. The less thought the blogger has to put into incorporating your product into their content, the more likely they will proceed to working with you. Facebook Twitter Linkedin Email

  Insight 
Mobile+Social+Video- An all new formula for Viral Marketing
Mobile+Social+Video- An all new formula for Viral Marketing (Premium) - View Free Sample
"For the first time, average consumers have a voice (through social media) and they are not afraid of using it". Used effectively with intelligent videos content accessible on Mobile, Marketers have a potential gold mine on their hands.Free for Email Subscribers.Free for Email Subscribers! Share to get access Facebook Twitter Linkedin Email

How the online media can revolutionize marketing of Real Estate (Premium) - IAA knowledge seminar
How the online media can revolutionize marketing of Real Estate (Premium) - View Free Sample
The doyens of the advertising industry and realty sector came together to discuss how the online media can revolutionize marketing and branding of real estate enterprises.Free for Email Subscribers! Share to get access Facebook Twitter Linkedin Email

A look at how shopping centres can make best use of social media (Premium) - View Free Sample
Gone are the days when just having a page on Facebook or Twitter was considered enough in order to communicate with the customers. An efficient social media strategy is much more than that. Let's have a look at how shopping centres can make best use of social media to stay relevant in the changing times. Facebook Twitter Linkedin Email

22 ways you can retain your eCommerce customers  22 ways you can retain your eCommerce customers
PureNet

Successful retailers retain their customers, and that's how they become successful. With the ongoing uncertain economic climate there has never been a more important time to hang on to your customers. And as the old adage goes, it's easier and cheaper to keep your existing customers than it is to find new ones. Facebook Twitter Linkedin Email


Food And Grocery Category will be slower to get adopted on the online channel
Food And Grocery Category will be slower to get adopted on the online channel (Premium) - View Free Sample
The Indian housewife still derives a lot of pride and enjoyment in personally shopping for her family; hence the food and grocery category will be slower to get adopted on the online channel as compared to electronics, books, lifestyle products, etc.Free for Email Subscribers! Share to get access Facebook Twitter Linkedin Email

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