Ecommerce Opinion

Indian smartphone market to see double digit growth in 2018; seen as bright spot globally
Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk

Indian smartphone market to see double digit growth in 2018; seen as bright spot globally
Overcoming the impact of demonetisation and Goods and Services Tax, the Indian smartphone market grew for the second consecutive quarter in the October-December period of 2017, proving to be the only market globally to show significant growth in 2017. The segment is expected to be the lone bright star globally in the year 2018 as well. According to data from International Data Corporation (IDC), the Indian smartphone market rose around 18% year-on-year (YoY) in Q4 2017, a second consecutive quarter of healthy growth. The feature phone market saw surprisingly strong growth of 70% YoY due to a low base in Q4 2016 (affected by demonetization) and the launch of Reliance Jio 4G feature phone and similar products from Indian brands. Within the smartphone segment, the Average Selling Prices (ASPs) continued to move up with the $150 (Rs 10,000) segment being the current sweet spot. More:

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