Doing More on the Store Floor: Five Steps to Capture and Keep Cross-Channel Customers
Manhattan Associates

With consumers' growing expectations to shop the way they want, traditional brick-and-mortar retailers have overcome their fear of ecommerce cannibalization of store sales, adopting dotcom storefronts and strategies to help ensure a consistent experience across all channels--and ultimately increase sales. However, with these new cross-channel opportunities come new challenges, and perhaps going somewhat unnoticed and unattended is the impact to store operations. Facebook Twitter Linkedin Email