Bricks and Clicks: Driving synergies across retail channels
Collabera

The emergence of new retailing models is forcing organizations to optimize their web assets and stretch applications in terms of the content, user experience transforming them from mere front ends to integrated platforms driving revenues through multiple channels. Retail industry is also witnessing emergence of new business models supporting direct selling or pure play online service providers and new channels like mobile commerce - retailing on the move.

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